This is the last time I'll write about Arianna Huffington for awhile - promise! We'll wrap this series with the most influential trait of the 3rd Metric: Giving.
There are obviously an infinite number of ways that we can give, from working at a non-profit, to generously handing out compliments, to simply sharing your time with another.
But of the range of possibilities out there, I was drawn to this practical giving-in-business advice, which Huffington shares from Marketing Guru Seth Godin:
"The irony of 'getting in return for giving' is that it doesn't work nearly as well as merely giving... Bloggers who measure the return on investment of every word, twitterers who view the platform as a self-promotional tool instead of a help-others tool, and those that won't contribute to Wikipedia and other projects because there's no upside... these folks are all missing the point... It's not that difficult to figure out who's part of the online community for the right reasons. We can see it in your writing and in your actions. And those are the people we listen to and trust. Which, of course, paradoxically, means that these are the people we'll choose to do business with."
Reminds me of advice we heard from self-promotion expert Julie Plake McMinn, no? :)
PPS - I cannot find the source of this picture; if it's yours, please let me know!